October 1 – 4, 2025 • AB, Canada
Break free 
from the grind, 
challenge your thinking 
, build lasting connections 
and fuel your growth. 
IRL embraces in-real-life in its truest sense: present, engaged and fused together physically.
It’s a conference designed for participation, into an environment where real progress is made.
Forgoing the typical conference format, you’ll share, discuss, and solve challenges with other senior leaders on the path to scaling up.
Why You'll Remember This
Raw & Real
Step into an environment that shifts your perspective. Disconnect, embrace breathtaking surroundings, and refresh your mind to ignite new ideas. After a day of insights and breakthroughs, unwind in comfort—cozy beds, gourmet meals, and a perfectly crafted cocktail waiting just for you.
Flexible & Focused
IRL flexes and adapts to your needs. While thoughtfully structured, each session is participant-driven, ensuring every conversation aligns with what matters most to you. From deep strategy talks to casual idea exchanges, it’s your conference, shaped by your goals, your ideas and your challenges.
Exclusive & Selective
This isn’t just another conference; it’ll become your exclusive network. To ensure every attendee brings real value to the table, attendees are carefully selected for their experience and ability to contribute meaningfully. You’ll be surrounded by peers who challenge, inspire, and help you unlock your next phase of growth.
Who Is This For?
IRL is for executive leaders in SaaS, whose companies are scaling up on a growth trajectory from millions to billions. If you’re part of an exec team at a SaaS company driving growth beyond $10m ARR, IRL is for you.
Our audience brings legitimate industry influence, vast experience and varied stories, with attendees representing some of the world’s most disruptive and innovative digital organizations.
Your People, Your Challenges, Your Goals
Many SaaS companies stall after Series B, struggling to maintain the velocity needed for continued growth. Your challenges are more different and complex than before:
• Evolving your Product Market Fit for the next level of growth
• Perfecting a Go-to-Market strategy that aligns with your expanded vision
• Increasing Net Retention Rates and keeping your best customers engaged
• Hiring and empowering the right leadership team for this critical phase
• Building the infrastructure and foundations needed to scale efficiently
• Overcoming the growing pains that come with managing a rapidly expanding business
At this stage, every decision matters. It’s not just about keeping the momentum, but about laying the groundwork to break through the barriers that hold most companies back from $50M ARR and beyond.
What's In Store
Breakthrough Insights
Transform strategies into actionable solutions that solve your biggest scaling challenges.
Nature-driven Clarity
Step away from the daily grind, where nature fuels creative thinking and sharper decision-making.
Exclusive networking
Connect with a hand-picked group of SaaS leaders, vetted for their experience, to expand your network with real value.
Actionable Learning
Engage in hands-on sessions with practical insights tailored to your stage of growth.
Personalized growth
Shape the content around your priorities—refining your strategy, tackling key challenges, or finding innovative paths forward.
Enduring Relationships
Build deep, meaningful relationships with executives who will become your go-to advisors long after the event ends.
The Experience
The Experience
The Experience
The Experience
Tailored Tracks for Tangible Growth and Team Learning
Dive deep into your discipline with curated tracks designed to address the unique challenges of your role in scaling SaaS businesses beyond Series B. These small, intimate groups of peers, foster deep engagement, open discussions, and practical learning that you can take back to your team to enhance collaboration and problem-solving.
Collaborative Team Workshops for Problem-solving
Work closely with your executive team in interactive workshops that break away from the usual conference format. Through dynamic group brainstorms and practical exercises, you’ll tackle real, immediate challenges—getting unstuck and developing strategies that have tangible impact. You’ll leave feeling like you’ve cracked the code on some of your biggest roadblocks.
Expert-led Discussions for Practical Solutions
Join small, expert-led roundtables that dive into critical topics tailored to your unique challenges. These focused, high-level sessions allow you to ask pressing questions, share insights, and explore actionable solutions with your peers. Gain clarity and new approaches, leave with fresh perspectives and actionable solutions.
Outdoor Adventures for Connection and Inspiration
Step outside the conference room and into nature for immersive, offsite activities designed to fuel collaboration and personal connection. Whether hiking, exploring, or participating in challenge-based team exercises, these adventures are the perfect environment for building bonds and generating creative, fresh ideas to bring back to your business.
Exclusive Dining Experiences for Candid Conversations
Connect with other SaaS leaders over gourmet meals, relaxed happy hours, and exclusive, intimate dinners. These curated dining experiences allow for candid conversations and networking, where real connections and ideas flow over great food and drink.
Schedule
Day 1: Your Path
Learn and ideate with your peers in your CxO Suite role with curated mastermind sessions and intimate breakout groups to swap stories, talk shop, and drive into your challenges and breakthroughs.
12am – 3pm
Check-in & Welcome
4pm – 4:30pm
Kickoff & Opening Remarks
5pm – 5:30pm
Guest Fireside Chat: Mastering the Art of Storytelling
5:30pm – 6:30pm
Storytelling Roundtables
7pm – 10pm
Outdoor Dining Experience: Dinner Under the Stars
Day 2: Your Role
Collaborate with your CxO peers during a day filled with outdoor activities, curated breakout sessions, and intimate mastermind groups.
Dive deep into the challenges and breakthroughs that define your role, and end the day with lively pop-up parties designed to foster connections and celebration.
8am – 10am
1:1 Breakfast Meetups
11am – 1pm
Outdoor Adventure & CxO Hotseats
1pm – 2pm
Hosted Gourmet Lunch
3pm – 7pm
Afternoon Outdoor Activities & CxO Mastermind Sessions
7pm – 9pm
Hosted Dinner
10pm – 1am
Pop Up Parties
Day 3: Your Team
Build on the insights and inspiration from the previous days to collaborate and ideate with your team.
Engage in facilitated sessions and breakout groups that focus on collective problem-solving and actionable strategies. After the outdoor activities, enjoy a lively happy hour tour followed by a hosted dinner at top local restaurants. End the day with a celebration that will leave a lasting impression.
8am – 10am
1:1 Breakfast Meetups
11am – 1pm
Outdoor Team Collaboration & Breakout Sessions
1pm – 2pm
Hosted Lunch
3pm – 7pm
Happy Hour
7pm – 9pm
Hosted Dinner at Top Local Restaurants
10pm – 1am
Celebration Party
Day 4: Your Future
As the conference draws to a close, reflect on the powerful insights and connections you’ve gained.
Day 4 offers a final opportunity to exchange ideas, share key takeaways, and leave with fresh energy to drive your business forward. The day will culminate in a thought-provoking closing keynote that inspires you to balance success and happiness as you continue your leadership journey.
8am – 10am
Farewell Breakfast
10am – 11am
CxO Share Sessions
11am – 12pm
Closing Keynote: The Happiness Formula
Where Luxury Meets the Wild
Nestled in the stunning mountains of Alberta, IRL offers the perfect blend of rugged natural beauty and premium comfort.
Here, you’ll push your limits on trails and unwind with gourmet meals, all while surrounded by vistas that inspire and energize. It’s an immersive retreat where the beauty of the wild meets the luxury you deserve.
Pricing
Solo Ticket
$2,950
- Access to all keynote sessions, workshops, and breakout tracks
- Participation in roundtable discussions and facilitated sessions
- Offsite activities and group experiences
- Gourmet lunches, happy hours, and exclusive dinners
- Personalized 1:1 networking sessions
- Full access to post-event materials and content
Exec Team Package
$13,500
- 5 x Solo tickets
- Private transportation to and from event venue
- Onsite personal branding photography
- Participate in exclusive activities
- Priority 1:1 networking opportunities
- $500 discount on additional solo tickets
Sponsorship
Become a prominent partner at IRL and take center stage throughout the entire experience. As a sponsor, you’ll enjoy premium logo placement, recognition in all event communications, and the chance to present key activities or speakers.
Maximize your brand’s impact with exclusive onsite activations and engage directly with our elite attendees. Sponsorship also includes VIP invitations and priority selection for prime brand integration, ensuring your presence is felt at every turn.
Ready to Join The Path to Growth?
Don’t miss out on this exclusive opportunity to connect, grow, and solve your biggest challenges in-real-life alongside fellow SaaS leaders. Secure your spot today and join a select group of executives pushing the boundaries of what's possible. Spaces are limited—reserve your place now!